Startup Professionals Musings

DECEMBER 17, 2022

Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve. Unfortunately, the mainstream customers who can really drive revenue care more about price. This S-Curve, with no correction, can quickly lead to disaster.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

Startup Professionals Musings

MARCH 20, 2020

Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve. Unfortunately, the mainstream customers who can really drive revenue care more about price. This S-Curve, with no correction, can quickly lead to disaster.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307

Hearpreneur

DECEMBER 28, 2022

Additionally, we are shifting our focus from traditional marketing channels to digital campaigns like email marketing, pay-per-click advertising, and influencer marketing. One of the biggest pivots we’re personally making for next year is our focus on cost-effective, guerilla marketing efforts. social media advertising.

Social Media 122

Social Media Entrepreneur Retention Finance 122

Startup Professionals Musings

SEPTEMBER 26, 2014

Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve. Unfortunately, the mainstream customers who can really drive revenue care more about price. This S-Curve, with no correction, can quickly lead to disaster.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

Startup Professionals Musings

MARCH 3, 2018

Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve. Unfortunately, the mainstream customers who can really drive revenue care more about price. This S-Curve, with no correction, can quickly lead to disaster.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

Startup Professionals Musings

NOVEMBER 1, 2015

Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve. Unfortunately, the mainstream customers who can really drive revenue care more about price. This S-Curve, with no correction, can quickly lead to disaster.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

ConversionXL

AUGUST 4, 2020

Your new boss read that customer experience (CX) improvements can deliver billions in additional revenue. Doing so misses out on the incremental revenue you could be generating, and the big initiatives that do make it to implementation have a lot riding on them. How do you evaluate performance and make decisions on future campaigns?

SQL 117

SQL Software Review Agile Metrics 117