Steve Blank

NOVEMBER 8, 2010

That year the two founders decided to get serious about being a company, and hired a CEO. This results in a much slower adoption curve – the classic hockey stick. Hundreds of millions of dollars went into marketing campaigns to create an entirely new consumer electronics category – Digital Video Recorders.

Hockey Stick 276

Hockey Stick Customer Development Silicon Valley Networking 276

ConversionXL

APRIL 10, 2020

Hockey-stick growth requires being ahead of, not in line with, conventional wisdom: The most impactful ideas won’t be found in “best practices.” Run their own campaigns? Potential hires don’t have a 10-year experience that confirms they’ll be great,” concedes Borghesi. “So, Mailchimp’s Willie Tran agrees.

Hockey Stick 68

Hockey Stick Analytics Channel Sales Cycle 68

Up and Running

MARCH 11, 2015

If you’re online, it’s a little bit easier to track that through pay per click campaigns and things like that, because there’s a lot of analytics behind that so that you can track what that costs. If you’re a physical brick and mortar store, what does it cost to get someone in the door? Are you doing advertising?

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60