thebarefootvc

DECEMBER 16, 2011

From big brands creating campaigns on Facebook to group buying sites like Groupon to subscription services such as Birchbox and Shoedazzle to highly curated specialty sites such as Fab.com , 2011 saw large increases in consumers buying online. eCommerce/Social Commerce: New models continue to evolve as ecommerce rebounded this past year.

Technical Review 110

Technical Review India Mobile Hockey Stick 110

Steve Blank

NOVEMBER 8, 2010

This results in a much slower adoption curve – the classic hockey stick. Hundreds of millions of dollars went into marketing campaigns to create an entirely new consumer electronics category – Digital Video Recorders. New Market Revenue Curve.

Hockey Stick 272

Hockey Stick Customer Development Silicon Valley Networking 272

This is going to be BIG.

JULY 26, 2010

How good are you going to be on your first direct mail campaign compared to an agency who specializes in it. Although, a number of investors were so enamored with the revenue growth that they weren’t as interested in the cost of continuing up the hockey stick. Same thing with direct mail. How important is it to an investor?

Acquisition 128

Acquisition Hockey Stick Customer SEM 128

Austin Startup

DECEMBER 7, 2010

As consumer technology companies begin to get off the ground and make forecasts, there is the inevitable user adoption hockey stick that rockets the local user count to ridiculous heights with no market budget but significant “viral effects&# and “social media.&#

Hockey Stick 66

Hockey Stick Houston Austin Chicago 66

Up and Running

AUGUST 21, 2014

If you have pay-per-click campaigns, you need to understand how they’re doing, how much money you’re spending on them, which of your keywords if you’re using a pay-per-click campaign are working, which ones are not. You need to be really well-versed in top referrers, unique visitors, keywords. If we increase our-.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Duct Tape Marketing

APRIL 26, 2023

Recent episode featured Max Novak, the founder of Nova Cast, where he talked all about how podcast booking campaigns create value for listeners and for brands. I never learned to roast a chicken and I never had kids and my career trajectory has been very windy as opposed to a straight hockey stick that it's supposed to be.

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Hockey Stick Software Review Email Cofounder 67

ConversionXL

APRIL 10, 2020

Hockey-stick growth requires being ahead of, not in line with, conventional wisdom: The most impactful ideas won’t be found in “best practices.” Run their own campaigns? Then, we can spend time pushing our thinking toward bold new ideas. Mailchimp’s Willie Tran agrees. Can a team build their own assets? Crunch their own data?

Hockey Stick 68

Hockey Stick Analytics Channel Sales Cycle 68

Up and Running

MARCH 11, 2015

If you’re online, it’s a little bit easier to track that through pay per click campaigns and things like that, because there’s a lot of analytics behind that so that you can track what that costs. If you’re a physical brick and mortar store, what does it cost to get someone in the door? Are you doing advertising?

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

ConversionXL

APRIL 3, 2019

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. The reality is that it’s hockey stick growth—you have to spend tons of money before you see any results (and then the results are exponential).

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114