Campaign Hockey Stick IP Metrics 
ConversionXL
APRIL 10, 2020
Hockey-stick growth requires being ahead of, not in line with, conventional wisdom: The most impactful ideas won’t be found in “best practices.” Run their own campaigns? With the coronavirus outbreak,” says Fry, “the match rates for reverse IP lookup are declining. Mailchimp’s Willie Tran agrees. Crunch their own data?
Up and Running
MARCH 11, 2015
Another assumption is that you’ve actually conducted due diligence on your own business, and these are the areas of your team, financials, your competition, your IP, market trends, because the best pitches I’ve ever delivered were when investors were raising their hands and asking me questions about, “How is your IP protected?”
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