VC Cafe

NOVEMBER 15, 2010

The study ranks 110 countries across 26 image attributes and seven measures of brand strength, but the most important factors, the aspects that truly differentiate a nation brand, are its associations and attributes – the things that people think of when they hear a place name, or look at a photograph or plan a trip.

Iceland 158

Iceland Chile Argentina 158

VC Cafe

NOVEMBER 15, 2010

The study ranks 110 countries across 26 image attributes and seven measures of brand strength, but the most important factors, the aspects that truly differentiate a nation brand, are its associations and attributes – the things that people think of when they hear a place name, or look at a photograph or plan a trip.

Iceland 141

Iceland Chile Argentina 141

VC Cafe

NOVEMBER 15, 2010

The study ranks 110 countries across 26 image attributes and seven measures of brand strength, but the most important factors, the aspects that truly differentiate a nation brand, are its associations and attributes – the things that people think of when they hear a place name, or look at a photograph or plan a trip.

Iceland 141

Iceland Chile Argentina 141

Occam's Razor

SEPTEMBER 21, 2015

I'm sure you are catching on by now that the slides and names have been changed to protect the innocent. It will kick off a really powerful conversation that will go well beyond attribution modeling and encompass everything from the campaign strategy, landing pages, abandonment rates and more. Pick a village in Iceland.

Stock 60

Stock Conversion Matching Audience 60

Startup Lessons Learned

SEPTEMBER 2, 2020

How do we cut through the news in the disinformation campaign? So when a fractured world where the media is as politicized as it has ever been, who managed to get this message out? His name is Tomas Pueyo. Getting clear, unbiased reports has been challenging, even for simple problems. He was not a famous author.

South Korea 114

South Korea Silicon Valley Sweden Italy 114