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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Some networks are highly sophisticated, and organisers disguise their IP addresses.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122
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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Instead of spending 4 years at university, I spend 4 years starting 2 internet companies that failed. What is the first step in creating an internet-based business (After planning) ? We’re considering doing SEO and PPC as well as cold calling to generate leads. Where do you think the internet is taking us for the future?

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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

We all get our internet access from Internet Service Providers (ISP's), and as we surf the Web, our requests go through the servers of these ISP's to be stored in server log files. and Baidu, are logged by those search engines, along with basic connectivity information such as IP address and browser version.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

E.g. Message match / headline match from PPC ad to landing page. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. 62% of designers receive no customer data at the start of the campaign. Score B2B marketing campaigns in minutes by joining IP detection and company scoring.