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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122
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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

ConversionXL

The simplest fix is to set up IP filters to see what your GA data looks like with your computer’s site visits taken out. This can make everything from your email and paid ad campaigns to your organic search traffic show up as direct traffic in your GA dashboard. So what can you do? Interpret better! It’s not your fault.

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Top 4 Content Marketing Metrics

Duct Tape Marketing

c) create individual landing pages for any advertising or PPC campaign that directs back to your homepage. New Users are the number of people viewing the site for the first time (or for the first time on their particular IP address) while returning users are returning to view your content again. Users – New and Returning.

Metrics 28
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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Use [link] – requires knowledge of SEO and keywords. We’re considering doing SEO and PPC as well as cold calling to generate leads. 1) creates inbound links (SEO), 2) brand awareness (Audience), 3) very small percent convert. How can I determine what sites to target to try to get to link to mine?

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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

and Baidu, are logged by those search engines, along with basic connectivity information such as IP address and browser version. If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5:

Analytics 123
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

E.g. Message match / headline match from PPC ad to landing page. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. 62% of designers receive no customer data at the start of the campaign. Score B2B marketing campaigns in minutes by joining IP detection and company scoring.

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

The two exceptions are… I tend to dip in and out of my Raven subscription (primarily because I tend to dip in and out of SEO analysis needs). Identify the impact on your display advertising campaigns. We need to shift our strategy to more dramatic focus on SEO. Structure tests to validate these hypotheses. How lovely.

Metrics 60