Campaign Lead Investor Lean Revenue 
leananalyticsbook.com
AUGUST 19, 2012
Lean Analytics Book. That might sound pretty standard, but the variety of revenue models can complicate things. Game startups care about Average Revenue Per User Per Month and Lifetime Average Revenue Per User (ARPUs). Traffic sources and campaign effectiveness (the SEO stuff, measuring how well you get attention.).
Both Sides of the Table
MAY 13, 2018
If you’re raising a round where a new lead investor would invest $5 million the VC fund must have no less than $100 million and if you’re looking for them to write $15–20 million as the lead their fund realistically should be at least $400 million. To be clear?—?your your list never stays static. Why 8–10 and not just 3–4?
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