ReadWriteStart

JULY 18, 2011

Every company has a forecast for how it will get to an arbitrary $100 million in revenue and they all hit it on year five. Unit economics to look at are comparable companies, the lifetime value of a customer, revenue per active daily user, rough acquisition costs per channel (search engine marketing, Facebook campaigns, pay per install).

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

leananalyticsbook.com

AUGUST 19, 2012

That might sound pretty standard, but the variety of revenue models can complicate things. Game startups care about Average Revenue Per User Per Month and Lifetime Average Revenue Per User (ARPUs). Because of this, some companies run campaigns to artificially inflate download numbers using mercenaries.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Both Sides of the Table

MAY 13, 2018

If you’re raising a round where a new lead investor would invest $5 million the VC fund must have no less than $100 million and if you’re looking for them to write $15–20 million as the lead their fund realistically should be at least $400 million. can I get 20 minutes to swing by” is a good way to engage.

Term Sheet 332

Term Sheet Due Diligence Campaign Sales 332

mashable.com

NOVEMBER 2, 2011

Include screenshots of your product , a video walk-through and one or two charts that display traction or revenue. Look for Your Lead Investor. First you’ll want to find a lead investor — someone many other investors will recognize and respect. This list of top angel investors is a good start.

Social Media 80

Social Media Startup Angel Investor RSS 80