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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. If I were a number 3-5 players I’d be looking to exit early while there’s still a lot of enthusiasm for this hot market. Time will tell.

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Semiotics in Marketing: What It Means for Your Brand and Messaging

ConversionXL

While it has plenty of lofty, academic associations, it has practical implications for marketers, too. This post walks you through the basics of semiotics, its relevance to marketing, and how to apply it to your brand and messaging—with tons of examples throughout. The role of semiotics in marketing. Who is the target market?

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Pick the Perfect Name for Your Startup

mashable.com

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Frances McInnis is a journalist and crossword enthusiast based in New York City. It depends on how complex your *written* marketing strategy plan (you have one, right?)

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The pioneers of Silicon Valley’s fast culture on how to grow quickly, not recklessly

Reid Hoffman

There are times when small and slow is the right strategy for a specific market opportunity. When the market conditions are right, you should blitzscale for the benefit of all stakeholders: customers, employees, investors, and society. Blitzscaling is a response to market dynamics, not the cause.

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6 Important Startup Trends that Defined 2011

mashable.com

New York City mayor Michael Bloomberg has been trying very hard to raise New York City’s profile in the tech scene. The city appointed its first chief digital officer , Rachel Sterne, in January. That same month, prestigious startup accelerator TechStars announced its first New York City class.

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7 A/B Testing Resources for Startups and Solo Developers

mashable.com

A Y-Combinator startup itself, Optimizely was used by the groundbreaking online Obama campaign in 2008. Pricing plans run from $50 per month to $1,200 per month, with available e-mail, marketing and CRM integration. You can use Optimizely even if the thought of coding makes you break out in a cold sweat. What will you find here?

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How to Plan Your Social Integration Strategy

mashable.com

Instead, for marketers and IT professionals, it’s critical to ask “why do we have this technology?” Meme Machine: ‘Hitler’ Skewers Google’s Social Search Plus 4 More Viral Topics. It has to be in your integrated campaign strategy. Latest Social Media News. Business & Marketing. 9 Comments.