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Seven Compelling Reasons Why You Should Redesign Your Website

crowdSPRING Blog

For example, if your branding is inconsistent or consistently poor in email and content marketing campaigns, people will notice. Your website is a critical component of your brand, and as your marketing strategy evolves, your site should as well. After all, your website and your brand should work in tandem. Just ask Amazon.

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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. For example, Optimizely is a hero to web developers that want to improve their conversion rates.

Demand 91
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5 Essential Spreadsheets for Social Media Analytics

mashable.com

5 Essential Spreadsheets for Social Media Analytics. Ann Smarty is a search marketer and full-time web entrepreneur. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. Monitor Social Media Reputation. February 9, 2012 by Ann Smarty.

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6 Important Startup Trends that Defined 2011

mashable.com

Facebook 2012: What the Future Holds for the Social Media Powerhouse. How to Launch a Social Ambassador Campaign. Latest Social Media News. Web Video Roundup. Latest Media News. Hyundai’s Super Bowl Blog Campaign a Lesson to Marketers. Jobs Awards Join Mashable on Google+ Welcome to Mashable!

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How to Plan Your Social Integration Strategy

mashable.com

It has to be in your integrated campaign strategy. Companies should take social media seriously …it’s definitely here to stay! Latest Social Media News. Web Video Roundup. Latest Media News. 33 New Digital Media Resources You May Have Missed. Programming and Web Development Lists.

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9 Tips for Raising Startup Funds on AngelList

mashable.com

World Featured in US & World Featured: Facebook iPhone 4S Media Summit. 20 TV Shows With the Most Social Media Buzz This Week [CHART]. Latest Social Media News. Web Video Roundup. Latest Media News. How Old Spice Revived a Campaign That No One Wanted to Touch. Programming and Web Development Lists.

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10 Essential PR Tips for Startups

mashable.com

World Featured in US & World Featured: Facebook iPhone 4S Media Summit. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Even if this kind of coverage seems tangential, it gets the name of your company in the media and helps to build buzz.

PR 103