Campaign Retention Vertical White Paper 
Reid Hoffman
MARCH 2, 2021
The way that Travis had set up Uber was a kind of vertical stack, very loosely coupled efforts, and any GM was essentially the CEO of their own city. I have discussions, I have reviews with my teams, quarterly, on diversity and inclusion, just like I do on customer acquisition, just like I do on retention. So we’re leading in on that.
www.kalzumeus.com
AUGUST 13, 2012
Reports are valuable, white papers are less valuable, PDFs are virtually valueless. Almost every first-class e-commerce company treats their house email campaigns like they are the goose that lays the golden eggs, chiefly because they are. How can I sign up for that WPEngine drip campaign? May 31, 2012 at 10:52 am. #.
www.rocketwatcher.com
NOVEMBER 8, 2010
Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other. I do this by program/campaign so I can compare email campaigns to pure advertising (for example). It can also indicate the effectiveness of your salesforce.
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