Duct Tape Marketing
FEBRUARY 22, 2017
Overall, the bar is extremely low when it comes to cold email – most practitioners dip the scale way too far toward quantity over quality, and their campaigns rarely produce results. I used to think that until our cold campaigns started landing meetings and closed business with Fortune 500s for mid-five figure deals.
Reid Hoffman
MARCH 2, 2021
The way that Travis had set up Uber was a kind of vertical stack, very loosely coupled efforts, and any GM was essentially the CEO of their own city. Another example I will give you: at the height of a pandemic, we actually came out with a marketing campaign “Don’t use Uber.” and I wrote a white paper in Europe as well.
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Duct Tape Marketing
SEPTEMBER 8, 2011
You’ve probably also seen or felt the impact of this mentality in the offering of free white papers, how to seminars and evaluation sessions. Here’s a simple campaign that I’ve seen do just that. Certainly you’ve seen this dynamic play out in the act of referrals. Most services allow some amount of split testing as well.
www.kalzumeus.com
AUGUST 13, 2012
Reports are valuable, white papers are less valuable, PDFs are virtually valueless. Almost every first-class e-commerce company treats their house email campaigns like they are the goose that lays the golden eggs, chiefly because they are. How can I sign up for that WPEngine drip campaign? ” (P.S. anoncoward.
Duct Tape Marketing
OCTOBER 9, 2015
If you’re looking for some alternative suggestions to the status quo, Vertical Response offers some thoughtful suggestions. Did they download a free white paper? Problem # 3. You’re not giving them the right CTA. Use the data. Look at the sales and customer service cycle of your best clients.
Duct Tape Marketing
JUNE 25, 2019
John Jantsch: I actually spent the first couple years of my business doing a lot of political work, marketing for political campaigns. Jim Kukral: Yeah, I really love the concept of how to become unskippable in pretty much any vertical or industry. So I can’t imagine being on the other side being an elected official as well.
www.rocketwatcher.com
NOVEMBER 8, 2010
Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other. I do this by program/campaign so I can compare email campaigns to pure advertising (for example). It can also indicate the effectiveness of your salesforce.
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