Both Sides of the Table
DECEMBER 5, 2010
I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking.
Both Sides of the Table
OCTOBER 29, 2009
We’ve run enough campaigns to known that users have been tolerant of authentic ads. People mistook the fact that these text advertisements worked in Google to say they would work in social networks. So PPC (pay-per-click) advertising on social networks has performed poorly to date.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Both Sides of the Table
AUGUST 24, 2010
What Quora has done is wrap social networking around Q&A with the more clever next-gen UX I’ve seen. If they did then they would run marketing campaigns to let users know that “it’s OK to turn up and just consume content. I’ve been loving the product even if it sucks up some of my time.
Both Sides of the Table
FEBRUARY 21, 2010
I believe that many social networks confused this idea. We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns.
Both Sides of the Table
SEPTEMBER 20, 2010
I haven’t really looked at the stats as to the efficacy of these campaigns but it’s a clear response to banner blindness. They’re an ad campaign. The beauty of Solve Media’s ad unit (you can see an example at the top of this post) is that the words you enter are not randomly generated and meaningless.
Both Sides of the Table
JUNE 28, 2010
Also offers premium ad campaigns to publishers by tracking reader intent, behavior, and demographics. Web service that allows parents to monitor children’s activity on social networks in realtime for about $10/child/month. I plan to test Lijit on this website in the next few weeks. Competitors: Google. Total raised: $30mm.
Both Sides of the Table
JANUARY 16, 2012
The sooner you understand that the sooner you can plan your campaign. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. Create a sustained campaign. All sales campaigns are processes that occur over time. They seem so reachable.
Expert insights. Personalized for you.
318 
Let's personalize your content