ConversionXL

OCTOBER 19, 2017

In decentralized (or “embedded”) teams, optimization responsibilities are distributed amongst employees under many different umbrellas within the organization, rather than one department. Chad Sanderson, the Experience Optimization Manager for Subway, creates an analogy for how the centralized model is set up: Chad Sanderson, Subway.

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ConversionXL

APRIL 3, 2018

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Make it about the CUSTOMER. Engagement.

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Retention Artificial Inteligence Channel Email 106

ConversionXL

APRIL 3, 2019

There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Setting up your experiments for success: Define success metrics. Statistical ghost: When you think your test has impacted your metric, but in reality there’s no impact.

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Artificial Inteligence Technical Review Metrics SEO 114