ConversionXL
FEBRUARY 27, 2019
If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. To get an idea of where you are starting out, note metrics like: Open rates Click rates Unsubscribe rates Conversion rates Spam rate. Before strategizing or revising your email copy, ask four questions.
ConversionXL
APRIL 3, 2018
Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Make it about the CUSTOMER. Engagement.
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ConversionXL
OCTOBER 19, 2017
Chad Sanderson, the Experience Optimization Manager for Subway, creates an analogy for how the centralized model is set up: Chad Sanderson, Subway. Imagine having one team optimizing for sign up, another for sign in, another for upselling/cross-merchandising, another for retention, another for engagement. Chad Sanderson, Subway.
ConversionXL
APRIL 3, 2019
There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Setting up your experiments for success: Define success metrics. Statistical ghost: When you think your test has impacted your metric, but in reality there’s no impact.
blog.expensify.com
APRIL 24, 2012
It makes you look like a religious zealot and a kind of high self-regarding anal retentive. If you want to hire good developers, the first thing you need to do is stop writing blogs on how their technology choices mean they’re cretins, and how you won’t hire them because of it. Only like minds want to work for someone like that.
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