Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values). That bit is easy.

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For example, which channels drive the most traffic to your product page? The number of visitors from different places on the web (e.g.,

Analytics 106

Analytics Metrics Channel Campaign 106

Up and Running

JUNE 21, 2017

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. Once you have goals defined, you can easily filter your data to know which channels are driving these conversions. They read the content and leave.

Marketing 98

Marketing Analytics Campaign Metrics 98

ConversionXL

MARCH 15, 2016

ROBIN is an all-in-one eCommerce customer service tool. Inbound.org is self-described as “the internet’s smartest marketing community” Everything Inbound marketing is discussed there. So, the channel selection (vs. Churn rate is proportional to the distance between sign-up and value. Inbound.org.

Mobile 48

Mobile Retention Email Software Review 48