ConversionXL

FEBRUARY 3, 2022

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Use this information to identify the channels to reach customers and the type of content that they’ll relate to.

Retention 113

Retention Marketing Acquisition Channel 113

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. So I spend an inordinate amount of time with entrepreneurs focused on payback. LTV is imprecise.

Metrics 150

Metrics Cost Acquisition Startup 150

ReadWriteStart

OCTOBER 2, 2023

I’ll start by taking you to the world of Startup X, a passionate team of entrepreneurs who believed they had the next big thing in the world of software as a service (SaaS). A SaaS UX design that is intuitive, efficient, and enjoyable can significantly impact user satisfaction, retention, and overall success.

Design 105

Design Product Churn Rate Architecture 105

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be? Consumer apps and services.

B2C 141

B2C Technical Review Startup Retention 141

ReadWriteStart

AUGUST 26, 2022

But stuff like retention is super important. So how sticky are your customers, and can you break that down to customer retention? You can break that down into the inverse of that churn. And we’ll go out and ensure we’re getting our stuff out through the channels.” I never had to focus on building a sales team.

Partner 132

Partner Cofounder Retention Acquisition 132

YoungUpstarts

JUNE 3, 2016

When running a new startup, entrepreneurs have to wear countless hats, including (and especially) one for marketing. Using return on ad spend (ROAS) and lifetime value metrics will allow any entrepreneur to gain a comprehensive understanding of where the business is headed. Connecting ROAS and LTV.

Metrics 100

Metrics Churn Rate New York City Marketing 100

maplebutter.com

JANUARY 8, 2013

If you’re an Entrepreneur, you can do it from any place in the world. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. How important is education when I know I want to be an entrepreneur? Radian6 just did the same thing.

Technical Review 44

Technical Review Startup Cofounder Software Review 44