ConversionXL

NOVEMBER 23, 2022

It’s like they thought about the attendees and what they need and then designed a format focused on them. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. CXL live is a marketing conference that gets it.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it.

Analytics 113

Analytics Software Review Metadata Campaign 113

Duct Tape Marketing

MARCH 3, 2017

The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. This is especially true if you have designed a piece of content with the purpose of keeping your audience informed. Does this mean ‘A’ is performing better than ‘B’? Not really.

Marketing 28

Marketing Metrics Clickthrough Analytics 28