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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

Similarly, if both the pageviews and bounce rate are low, it means your content is doing the job of hooking the readers; you now need to work on your distribution strategy to get more people to see the content. How to Track It – We recommend you to do a channel-wise audit to understand the real picture painted by these social metrics.