The Equity Kicker

JUNE 29, 2017

His argument is that we are at a point in the cycle where distribution is controlled by a small number of companies who limit the opportunities for differentiation via marketing. Amazon is the other company that is dominating distribution, and for me most impressive and therefore ultimately the most scary of the lot.

Clickthrough 95

Clickthrough Distribution Differentiation Channel 95

ConversionXL

MAY 22, 2017

Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Andrew Chen explained this as the Law of Shitty Clickthroughs. It was 2003. Marketing automation (as we know it today) was just born. There is no exception for marketing. Image Source.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

OCTOBER 21, 2014

In other tools, it’s completely possible to understand the customer in the context of their digital behavior by going beyond the page tag and into BI or perhaps a Digital Data Distribution Platform (D3P) in the cloud. Does the funnel begin on the clickthrough to the site? And even if it is valid, when do you begin measuring it?

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

SEPTEMBER 24, 2020

It comes down to understanding how the channel actually operates—not how you’d like it to operate. Beyond improving headlines and images on Twitter, it’s vital to distribute content when followers are most likely to see it. Build a solid network of relevant tweeters with similar audiences to help distribute and amplify your message.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

What it comes down to is this – If you understand how the channel actually operates – rather than how you’d like it to operate – you can continuously refine the way you present your content to get more clicks, comments, shares & organic reach. 15 Ways To Increase The Clickthrough Rates On Your Tweets.

Software Review 116

Software Review PPC Analytics Search 116

Duct Tape Marketing

MARCH 3, 2017

Similarly, if both the pageviews and bounce rate are low, it means your content is doing the job of hooking the readers; you now need to work on your distribution strategy to get more people to see the content. How to Track It – We recommend you to do a channel-wise audit to understand the real picture painted by these social metrics.

Marketing 28

Marketing Metrics Clickthrough Analytics 28