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Transcript of How to Turn Your Product Idea Into a Business

Duct Tape Marketing

At the same time, technology, even the internet alone, were making it possible for better products than ever to get created from small companies. What’s the best path for that kind of maker to circumvent the traditional distribution channels? The traditional channels, by the way, are still powerful.

Product 61
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From Nothing To Something. How To Get There.

techcrunch.com

Here’s the rub: in consumer internet (and often enterprise), if your founding team doesn’t have the chops to get a prototype of your product out and in the hands of a blogger to test and write about, you might as well save yourself a lot of pain – you’re not going anywhere. I don’t know any developers. I need money for the servers.

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Finding Your Co-Founders

techcrunch.com

In consumer internet, that usually means one front-end user-facing developer, one back-end server-side developer, and ultimately a business person (details will come in a later post). Sean and Shawn from Napster met in an IRC channel. The reality though, is that we tend to hang out with people who are just like us. Short and sweet.