Remove Channel Remove Conversion Remove Distribution Remove Silicon Valley
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Channel-level expertise: An understanding of how the channels work (e.g., Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Use this information to identify the channels to reach customers and the type of content that they’ll relate to.

Retention 113
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How Black People Leveraged Tech Bigotry to Boss the Blockchain Below the Radar

Austin Startup

By the time Silicon Valley white privilege culture, tech magazines that promote only white faces, Ethereum/Bitcoin fanboys, sellout black tech wannabees and globalists promoting their blockchain consortium get a hold of this article, it’s already too late and the game already ended a while ago.

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Growth strategies for marketplaces: key takeaways from a fireside chat on growth

Version One Ventures

Growth hacking and growth teams are so commonplace today, at least inside Silicon Valley, that it’s easy to forget that “growth” (as we know it now) is a relatively new phenomenon. Here are some highlights from the conversation. . New platforms as distribution tools. When is the right time to hire a growth person?

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it.

Sales 120
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The Courage to Monetize

Austin Startup

We had to estimate hardware costs at various volume levels, distribution channel discounts, competitive pressures from Imsai and a few others, and then decide to go to market with a strong conviction in our pricing strategy. No further conversations ensued.

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Marching through quicksand

Startup Lessons Learned

So I generally feel right at home in these conversations. One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. In other words, they are facing conditions of extreme uncertainty, just like startups.

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Pitch 4 Success

YoungUpstarts

Based off the “Pitch then Plan” template originated by Silicon Valley venture capitalist Guy Kawasaki, I believe in creating a strong pitch first and then building a business plan based on it. How you make money, who pays you, your channels of distribution, and your gross margins. This is your value proposition.

Cofounder 185