Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? Doesn’t.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Lessons Learned

NOVEMBER 7, 2008

Most of the time, the experiments you run will have a zero percent conversion rate - meaning no customers were harmed during the making of this experiment. Dont worry about selecting particularly good keywords, if youre new to SEM. Measure conversion rates. If youre worried about disappointing some potential customers - dont be.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. The results? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

Seeing Both Sides

FEBRUARY 25, 2016

Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley. Effective Growth Managers are conversant with data analysis and the best tools for retrieving, manipulating, and visualizing data including tools like MySQL, Excel, R, and Tableau. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley. Effective Growth Managers are conversant with data analysis and the best tools for retrieving, manipulating, and visualizing data including tools like MySQL, Excel, R, and Tableau. Earned Media: SEO, PR, Word of Mouth.

Management 20

Management Analytics Technical Review Framework 20