Channel Conversion Silicon Valley Vertical 
Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it.
ReadWriteStart
OCTOBER 27, 2011
The 1M/1M Channel on Stanzr. However, the mistake Said has made is to go "spray and pray" and build numerous different verticals without really fleshing out the business strategy for any of them. She is a Silicon Valley entrepreneur and strategy consultant. PTA Portals. Key question: Is a private LinkedIn group enough?
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Steve Blank
APRIL 2, 2009
You can imagine the rest of the conversation; my sounding reluctant to let our own tests outside our building, the magazines begging us to let them have them, and finally a deal gets struck where we let the benchmarks out to the test labs of these magazines under their own name “The Potrero Benchmark Suite” without attribution to us.
Steve Blank
APRIL 20, 2009
The Man Who Shot Liberty Valance I always had been curious about how Silicon Valley, a place I had lived and worked in, came to be. The Man Who Shot Liberty Valance I always had been curious about how Silicon Valley, a place I had lived and worked in, came to be. How did Silicon Valley start?
ReadWriteStart
JANUARY 6, 2011
This curriculum is based on the various questions entrepreneurs have asked me over these 64 sessions, spanning financing, positioning, customer acquisition, marketing, sales, channel, and various other early stage, startup-related issues. As usual, then, I worked with three entrepreneurs working on specific businesses. Mava Consulting.
ConversionXL
FEBRUARY 3, 2022
Prospect trial to conversion rates fell with the longer trials. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. The results? And what it isn’t).
Startup Lessons Learned
AUGUST 24, 2009
So I generally feel right at home in these conversations. Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook.
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