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How Women Can Achieve Success In Male Dominated Professions

YoungUpstarts

According to an AICPA 2013 report, for the last 20 years women have represented about 50% of new CPAs in the accounting profession. While the amount of women entering the traditionally male dominated profession has improved significantly, today, women account for only 19% of partners in CPA firms nationwide. My Early Days.

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Business ecology and the four customer currencies

Startup Lessons Learned

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). This is the simplest ecosystem and simplest driver of growth.

Customer 156
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It's a startup, not a spreadsheet

Startup Lessons Learned

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. Luckily, we also discovered that certain other metrics, like LTV and CPA were much better than we initially projected. So far, so good.