Occam's Razor

MARCH 30, 2017

When I type in the name of my son and Sushi, I get just one photo back! If I type in his name and the word beach , I get pictures of him on a beach… throughout his entire life! You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Cool, right?

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? How are they arriving at our website? utm_source.

Analytics 118

Analytics Campaign Email Channel 118

Startup Lessons Learned

JUNE 5, 2009

She has a separate team, with its own culture and office, and a mandate straight from top management to innovate without regard to the company’s historic products, channels, or supply chain. Luckily, we also discovered that certain other metrics, like LTV and CPA were much better than we initially projected. So far, so good.

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

Duct Tape Marketing

FEBRUARY 24, 2022

12:34] What makes a book a significant tool or significant channel over and above something like just doing video on LinkedIn? [13:48] So that you're not just another financial advisor or CPA or attorney. Um, what makes a book sort of a significant tool or significant channel maybe over and above? Michael DeLon (12:42): Yeah.

Differentiation 96

Differentiation Audio Programming Non-Compete 96

searchengineland.com

MAY 30, 2012

These are two named algo updates from 2009/2010 and familiarity with them indicates some duration of hands-on search. Just a small point on Q9, this could be addressed best with Google+ Local (formerly Google Places – can’t believe it’s changed it’s name again!). EBook: Cross Channel Marketing.

SEO 54

SEO SEM Social Media Search 54

infochachkie.com

SEPTEMBER 24, 2011

One startup I joined was very proud that they had been ‘accepted’ as a client by a prestigious Silicon Valley law firm whose name rhymes with a type of pasta (they are lawyers after all, so I have to be careful here…). The firm, (did I mention that the name rhymes with a type of pasta?) John is a CPA and holds an M.B.A.

Equity 40

Equity Silicon Valley Cofounder PR 40

Duct Tape Marketing

MAY 28, 2019

John Jantsch: Choosing the right domain name is critical to ensuring the success of your small business, but it’s gotten a little harder. You know, I’m sure a lot of people ask about the name, but it’s obvious, right? The name Talking Shrimp, everyone asks about that. Back to Podcast. Transcript. Register your.us

Italy 62

Italy Naming Framework Web 62

Transformify

MAY 28, 2018

Candidates are sourced through various channels – job boards, staffing agencies, head hunters, referrals, etc. The name machine learning was coined in 1959 by Arthur Samuel. [2] A simplified recruitment process looks like this: There is a role that needs to be filled. The role’s requirements, responsibilities, etc.

Artificial Inteligence 40

Artificial Inteligence Algorithm Technical Review Salary 40

Up and Running

FEBRUARY 9, 2015

Forbes Magazine named her number one woman for entrepreneurs to follow on Twitter and she hosts hashtag small biz chat Wednesdays on Twitter from 8 to 9pm eastern time for emerging entrepreneurs. I want to tell you that I could not come up with anything as cool as the hedgehog concept, so I named my system after myself, right.

Social Media 60

Social Media Small Business Software Review Technical Review 60

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. Are you aware of your cost per acquisition on other channels? Share top performing channels.

Affiliate 48

Affiliate Programming Marketing PPC 48

mashable.com

JANUARY 23, 2012

And if you have been using a fictitious business name, you’ll need to file an abandonment form. Subscribe to the Business channel. How to Register Your New Business Name. The first step is to get to a CPA or attorney with strong TAX background to avoid a minefield. I know…having been a CPA for thirty years.

LLC 68

LLC Technical Review Social Media Startup 68

Occam's Razor

MARCH 25, 2014

Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences. You are able to contribute content on these channels, you are able to engage with the audience, you are able to control the conversation/your presence a bit. Bonus reading: Rent or Own?

Metrics 155

Metrics Marketing Analytics Channel 155

Duct Tape Marketing

MAY 21, 2019

Lots of marketers are getting in on the video trend, but why not take it a step further and take advantage of live video on your social channels ? Send an email out to your mailing list inviting them to participate, and promote the session on your social channels in advance. Live video is great for a number of reasons.

Social Media 77

Social Media Media CPA Channel 77

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). This is the simplest ecosystem and simplest driver of growth.

Customer 156

Customer San Francisco Viral Lean 156

ConversionXL

MARCH 21, 2017

Everyone from the scrappiest startups to the biggest household name brands are investing in it. Influencer marketing works in part because it bypasses the very real shortcomings of channels like display. We have been focused on improving and expanding our influencer marketing channel since then (20 months ago).”.

Marketing 78

Marketing B2C Social Media Channel 78

YoungUpstarts

SEPTEMBER 11, 2015

According to an AICPA 2013 report, for the last 20 years women have represented about 50% of new CPAs in the accounting profession. While the amount of women entering the traditionally male dominated profession has improved significantly, today, women account for only 19% of partners in CPA firms nationwide. My Early Days.

Connecticut 100

Connecticut CPA Salary United States 100

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. It’s how people are using these channels that makes social critical to brand perception and business growth. Customers tend to evaluate their options on several channels before buying.

Social Media 145

Social Media Audience Media Marketing 145

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Social media, on the other hand, are browsing channels. They take it a step further by using real images, names, and links to build credibility. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

MARCH 7, 2016

While I'm pointing out Google+, this has been replicated on every social channel ( my LinkedIn influencer channel is another great example), every newsgroup, every other rented platform over time – all you need to do is look. What's in a name? That is less people than are sitting around you as you read this post.

Analytics 60

Analytics Marketing Metrics Audience 60