article thumbnail

Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. Where do you start?

Marketing 120
article thumbnail

CTO-as-a-Service in Crucial Stages to Success

ReadWriteStart

Being relatively a new service trend in today’s tech-driven world, CTO-as-a-Service (CaaS) is notably gaining its momentum. Though CTO as a traditional full-time position exists for decades, some companies do not feel they need a technology executive. Ideal scenario assumes there’s a CTO in house. By referring to ?TO-as-a-Service

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For eBay, this is caused by the incredible network effects of their business (so-called demand-side increasing returns and supply-side increasing returns).

article thumbnail

Health Tech Entrepreneur Builds a Business Focusing on Improving The Lives of Tens of Thousands

Hearpreneur

I am the co-founder and CTO of the digital health care company incentaHEALTH. Portability: Related to privacy, consumers are going to demand that they are the owners of their data. Tell us your story: . Hi, I’m Todd. My company is a mash up of 3 of my deepest passions: health, technology and entrepreneurship.

article thumbnail

Lessons Learned: About the author

Startup Lessons Learned

Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) While I was still in high school, I became a Java "expert" during a time when there was no such thing. Later, I discovered you could get paid to program computers, and really never looked back.

article thumbnail

What Would Happen if you Built the Reverse of Amazon? It Might Look Something Like This …

Both Sides of the Table

But while Amazon blew away existing physical distribution channels to deliver products to you, we are blowing away existing physical infrastructure to help you store the things you want to keep – just not at your home. I wrote about that experience here without giving away the details of the business.

article thumbnail

Approaching The Blockchain With Business

The Startup Magazine

In addition, the founder Darin Oliver, also took in Kim Lumbard, the Blockdraw’s current CTO. Will they accept an open-source state channel? Most companies use advanced channels on blockchains. These channels will struggle to gain acceptance among regulators and mainstream operators. But why isn’t this happening?