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53 Questions Developers Should Ask Innovators

TechEmpower

Still, if you’re a business leader and your developers haven’t asked you these questions, look for a Fractional CTO to help navigate the critical early stage of development. What channels will you use (e.g., The innovator/developer relationship needs to be a conversation. Who are the other stakeholders involved?

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HOW TO: Hire the Perfect CTO

mashable.com

Hiring the wrong person for key company positions can cost a business thousands — or tens of thousands — of dollars and man hours. This is especially true when it comes to tech companies hiring the wrong chief technology officer. Leadership Abilities Are A Must It’s natural to want a tech savvy and competent CTO.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

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Stories of Opportunity from the First Round Capital Key Hire Wire – VP of Sales, CTO, VP of Engineering

This is going to be BIG.

A week or so ago, we launched the Key Hire Wire at First Round. You will initially spend majority of time personally working with individual accounts and coaching sales team. CTO, Modcloth – San Francisco, CA (corrected from e-mail version) Remember that girl from back home? How do you like them apples?

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VCs pivot, too… First Round Key Hire Wire becomes the Key People Wire and some thoughts on startup hiring

This is going to be BIG.

That's why hiring at the stage that our companies tend to be at is a unique proposition.one that can seriously create or destroy a ton of value. Because this is so important to our companies, we've been spending a lot of time trying to figure out how we can add more value on this front. That's the way a lot of this stuff goes.

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What’s more important: product or sales?

Version One Ventures

On one end of the spectrum, many start-ups think that great products sell themselves, while the other camp argues that it’s the channel and monetization that define a company’s success. Sales is more of an execution game, meaning a start-up can hire senior executives to shape and refine the sales and distribution strategy.

Sales 144
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. This followed an investment late last year by Time Warner in the company in a round totaling $36 million , led by Rachel Lam , head of their investment group.

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