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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten

Gordon Platt, President, Gotham Media , observes, “You may meet people on-line, but when’s the last time you really made a long-term, financially meaningful commitment exclusively as the result of a virtual interaction?” I’ve listed below my current social media toolkit. Tech stack. I host on Hostforweb **. Crunchbase.

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From CRM to CXM: Walking the Customer Journey

Venture Chronicles

And it is certainly possible for a technology to provide benefit across multiple strategies–CEM and CRM–particularly technologies that are being transformed by the new consumer power afforded by social media. CXM IS WHAT CHANGED, NOT GET SATISFACTION. THE ROAD AHEAD: WALKING THE CUSTOMER JOURNEY.

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How to Pick the Right Name for Your Business

mashable.com

Subscribe to the Business channel. Curated Commerce: How Retail Brands Can Cash in on the Latest Craze. The name I chose is scovry and the website ( [link] ) that it goes to is a social media based search engine that displays results in a “spy” type format. Jobs Join Mashable on Google+ Welcome to Mashable!

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Interview with Bril Flint, angel investor and tech strategist

Austin Startup

Note: Today, I am pleased to announce the “soft launch&# of a new channel of original and curated content of best practices, profiles, features, and commentary, covering the rapid transition to the mobile, app-based economy, aka, the appconomy. This interview is cross-posted from The Appconomy channel.

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Using Content As Your Voice of Strategy

Duct Tape Marketing

I came up with this approach a while back and it essentially allows you to plan, delegate, curate, create, collaborate, repurpose and get more out of every piece of content you produce. Blogs – A blog should be your starting point for your content strategy because it makes content production, syndication and sharing so easy.

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How To Write Content That Boosts Your Bottom Line

Duct Tape Marketing

If you aren’t, you can use search engines to find what experts are already sharing, and curate the best available strategies into a coherent piece of content. Now that you’ve got your content masterpiece, you need to consider two important questions: Which channel should you publish your content on? 7 Measure, Monitor, and Modify.