Remove Channel Remove Customer Development Remove Distribution Remove Silicon Valley
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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. Because it isn’t until after first customer ship that a startup discovers that their initial hypotheses were simply wrong (i.e. before you ship.

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Early-stage Regional Venture Funds–part 2 of 3 of Bigger in Bend

Steve Blank

The cloud , open-source development tools and web 2.0 as a distribution channel have vastly reduced the amount of capital a startup needs at the early stage when the risk is greatest. These four developments, while important to Silicon Valley, are vital to developing regional tech clusters.

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Is the Lean Startup Dead?

Steve Blank

NewTV will depend on partners like telcos to distribute the content. Given Verizon just shut down Go90 , its short form content video service, it will be interesting to see if Verizon distributes Katzenberg’s offerings.). Will these third parties produce something people will watch? But NewTV doesn’t plan on testing these hypotheses.

Lean 335
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supermac War Story 1: Joining supermac

Steve Blank

They sold their product through the computer retail channel, something I knew nothing about. They sold to a set of customers I knew nothing about. They had an existing distribution channel and their dealers and customers thought they knew who the company was and what it stood for. Order Here. Now In Print!

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Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

Lean 244
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Rocket Science 2: Drinking the Kool-Aid

Steve Blank

Entrepreneur-in-Residence After SuperMac I had been approached by one of our venture investors to be an entrepreneur in residence (EIR), a Silicon Valley phrase which says one thing but means another. Peter described the first company in which “Hollywood meets Silicon Valley” and we were enthralled.

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Rocket Science 5: Who Needs Domain Experts

Steve Blank

Go spend some time outside the building talking to potential distribution partners. Steve I have to tell you some bad news, I just showed our potential channel partners and customers a few completed pieces of the games we had. Founders need to validate their vision in front of customers early and often.