Steve Blank
APRIL 4, 2011
How can we attract buyers to our channel before they make purchasing decisions? The Agora team decided to formalize the customer discovery process by coming up with a set of Customer Discovery principles and questions that were as good as any I’ve seen. as well as channel partners and cloud industry technology consultants.
Steve Blank
OCTOBER 3, 2014
And they were absolutely convinced what the world needed was an auto-driving lawn mover for institutions with large green spaces. The Customer Development process, this relentless drive to turn hypotheses into facts is what makes this learning so rapid. Filed under: Customer Development , Lean LaunchPad , Teaching.
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Steve Blank
MARCH 7, 2012
The premise of the class is that startups, are not about executing a plan where the product, customers, channel are known. We trying to teach students a methodology that combines customer development, agile development, business models and pivots. Yet this isn’t an incubator.
Steve Blank
MARCH 15, 2011
By now the nine teams in our Stanford Lean LaunchPad Class were formed, In the four days between team formation and this class session we tasked them to: Write down their initial hypotheses for the 9 components of their company’s business model (who are the customers? what distribution channel? what’s the product? Stay tuned.
Startup Lessons Learned
AUGUST 24, 2009
Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.
Steve Blank
MAY 3, 2011
The concept of Partners , took some explanation as some teams confused partners with the Distribution Channel.). After a week of hectic customer discovery , the team further refined their new business model. We taught them theory, methodology, and practice using Customer Development and business model design.
Startup Lessons Learned
SEPTEMBER 19, 2009
The EB-5 visa is designed for foreign investors to get a green card if they are willing to bring capital to the US and create at least ten full-time jobs. In other words, the service transforms tweets into professional reports that are sent by snail mail, fax, and email - the channels that actually have attention paid to them.
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