Channel Customer Development PR Programming 
Steve Blank
APRIL 5, 2017
For example, our goal could be: Create demand for our products and drive it into our sales channel. Create awareness of our company and brand for potential customers. Potential customers such as gamers who like to play specific types of games? Founders ask me all the time whether they should hire a PR agency.
Steve Blank
SEPTEMBER 5, 2018
Their idea is that consumers will want a subscription service for short form entertainment (10-minute programs) for mobile rather than full length movies. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. He just hired Meg Whitman. the ex-CEO of HP and eBay, as CEO of NewTV.
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Steve Blank
MARCH 19, 2009
I wanted to understand how customers bought our products. I knew we were selling through a multi-level indirect sales channel. That’s a mouthful to say that our sales people didn’t sell our products directly to a customer. Market messages to indirect sales channels are just like that. The result is usually hilarious.
Steve Blank
APRIL 2, 2009
Now we needed to put the tactical programs in place to make this repositioning strategy happen. Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. Theoretically, that’s why I hired them. You don’t delegate life and death.
Both Sides of the Table
MARCH 11, 2011
He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. The Wedding Channel. Shopping.com. Commission Junction.
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Do your customers really read TechCrunch? Do some Customer Development instead. Spend your time with renewable sources of customers and iterate.
Steve Blank
OCTOBER 7, 2010
Wait a minute, what about the rest of Customer Development ? Aren’t you going to validate your hypotheses by first getting some customers?”. Now I was confused, and I asked, “Well what do you guys believe – Customer Development or launch on a schedule?” Filed under: Ardent , Customer Development.
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