Steve Blank

SEPTEMBER 5, 2018

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. Some have labeled this period as irrational exuberance.

Lean 335

Lean Burn Rate Startup IPO 335

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. Also, make a bullet list of the marketing activities that will drive customers to your door. Delaware law gives preferred stock investors of a corporation certain voting rights and control over the corporation. Do your own PR.

Software Review 74

Software Review Software Delaware Forecast 74

ConversionXL

FEBRUARY 9, 2016

PR and publicity drive attention…to drive sales. It is simply getting customers. On Sean’s GrowthHackers.com , categories include… So, essentially everything from customer development and onboarding to persuasion and social marketing fall under the umbrella of growth hacking. Conducted Customer Development.

Retention 48

Retention Metrics Acquisition Conversion 48

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

Those customers are fairly easy to sign up, but if I look at where most of the money comes from, and those are the larger licenses of five or ten users, that is according to your definition then the small businesses and small businesses include actually the Mexican Stock Exchange, Chamber of Commerce. In Spain I have large companies.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220

Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. We were going to do that by turning marketing into a machine to generate end user demand, drive the that demand into our sales channels, and educate our sales channels. In my experience, every marketer with an MBA wants to “do strategy.”

Silicon Valley 129

Silicon Valley RSS Non-Compete California 129

techcrunch.com

OCTOBER 23, 2010

Twitter is an excellent distribution channel for us. (B) Everything Seth said is absolutely spot on, except I’d encourage founders to make sure they do some customer development (even in the consumer space) in parallel to cranking out the first product. Will be looking forward to seeing the next piece that you do.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84