Channel Differentiation Networking SMS 
TechEmpower
JULY 24, 2023
What channels will you use (e.g., How will you differentiate from these? Social Integration/Viral Outreach Is your application tied into any social networks? Is it limited to login and Like buttons, or are you building a presence within the social networks themselves? How will you be taking this to market? Commenting?
Duct Tape Marketing
SEPTEMBER 29, 2021
Tapping Into The Power of SMS Marketing written by John Jantsch read more at Duct Tape Marketing. Questions I ask Aaron Weiche: [2:00] How do you advise business owners who may quite frankly be fatigued from all of the available customer communication channels to manage all of them today? [3:35] Marketing Podcast with Aaron Weiche.
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Duct Tape Marketing
NOVEMBER 17, 2022
Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Debbie is also a proud member of the DTM network for the last 3 years. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. Marketing Podcast with Debbie Howard.
Duct Tape Marketing
OCTOBER 26, 2022
In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. 14:38] I’ve noticed a number of the chat-related companies are really focused on driving people to SMS/text – where do you stand on that? [18:02]
Duct Tape Marketing
NOVEMBER 10, 2022
In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. But as marketing evolves, your approach to it needs to, too.
Duct Tape Marketing
APRIL 21, 2022
Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] How do you manage all of those various channels?
Duct Tape Marketing
DECEMBER 30, 2022
Key Takeaway: Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] How do you manage all of those various channels?
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