Channel Differentiation SEO Syndicate 
The Next Web
FEBRUARY 1, 2014
Building thought leadership throughout your career is a helpful way of differentiating yourself from those around you. A marketer should attempt a combination of writing on a personal blog, writing for an employer’s blog and for third-party publications through guest blogging and syndication to get the most reach.
ConversionXL
MAY 27, 2022
For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO? Other times, they’ll focus on a particular channel or initiative.
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