YoungUpstarts

DECEMBER 7, 2017

Triggered marketing is a promotion trend that uses data analytics and the target clients’ emotions to guide them into making a purchase that fits into a business’ plan. And many businesses today are jumping on the triggered marketing bandwagon to achieve marketing success. Using collected data to make a difference in marketing.

Marketing 124

Marketing Analytics Campaign Email 124

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 119

.Net Campaign Channel Analytics 119

Lightspeed Venture Partners

DECEMBER 3, 2010

While perhaps only 10% of online ad revenue is currently flowing through these channels , the trend here is clear. Today, two thirds of online ad spending comes from direct response advertisers, and soon the bulk of these budgets will likely flow through bidded platforms such as these, including Facebook ads. Year of the tablet.

Internet 114

Internet eCommerce Advertising Flash 114

Venture Chronicles

MARCH 2, 2012

At the Facebook Marketing Conference yesterday the company made some pretty big announcements, one of which concerned app developers like Get Satisfaction, which is the move to the Timeline interface on Brand Pages. The goal is to make Pages more engaging and more social,” said Gokul Rajaram, Facebook’s product director for ads.

Customer 34

Customer Curation Portfolio Channel 34