Channel Direct Marketing SEO Social Media 
Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?
Up and Running
SEPTEMBER 13, 2021
User acquisition data is fundamental to maximizing your return on investment for marketing. Customers use a variety of channels to get to your website. Here is a summary of the most commonly-used channels. Target high-traffic channels. It enables you to allocate your marketing budget to the most effective channels.
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Duct Tape Marketing
MAY 9, 2017
But it seems to me like there’s almost a sort of strategic snippet you know, channel that I think we have to be playing today. So there’s certainly — I think in terms of SEO, it’s absolutely a discipline within SEO that is gaining — gaining prominence. What’s your take on that?
ReadWriteStart
NOVEMBER 12, 2010
By using social media to spread the word, this free site currently lists over 10,000 service providers, ranging from hairdressers to personal trainers to piano teachers. My first question was what categories is he focusing on as his market entry points. Taha needs to grow both bases, but subscribers a bit ahead of vendors.
Occam's Razor
SEPTEMBER 19, 2011
With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?
Women Entrepreneurs Can
JANUARY 19, 2021
Effective marketing is at the core of any online strategy. However, all too often, people think that effective marketing is simply knowing how to advertise. Direct marketing like that is useful, and it is one of the best ways to get a short-term surge of customers when you start a campaign. Get Social.
Occam's Razor
JANUARY 30, 2012
Finally, you bring together Conversion Rate with the Goal Value delivered by the Social obsession. Update: If you would like to download the above mentioned dashboard into your Google Analytics account please click on this link: VP Social Media Performance Dashboard.]. Every search engine's SEO algorithm is unique.
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