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The Direct-to-Consumer Checklist

Austin Startup

They will be your best friend when things go unexpectedly wrong with the channel or when something breaks. More mature DTC brands are finding success with a broad range of marketing channels?—?paid When is the right time to diversify your sales channel mix? And something always breaks.) These add up very quickly.

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Why Content Personalization Is Not Web Personalization (and What to Do About It)

ConversionXL

For example, you could be dealing with different channels (“on-site”, “in-app”, “mobile web”, etc.). The onboarding process brought more people to the core value, thus increasing revenue and improving retention. What Is Web Personalization? Where Personalization Goes Wrong. Understand.

Web 48
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Discovery is the problem in gaming

Lightspeed Venture Partners

In 2009 I wrote a guest post at Industry Gamers about why social gaming is so attractive to investors , where I talked about the three key elements oin gaming: Development, Distribution and Discovery. But I think the framework of Development, Distribution and Discovery is still a useful lens to view the industry.

IP 114
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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. I just launched a small online retail business last week, and feel a bit lost about marketing ideas and how to get the most out of social media channels. It all depends on where you’re at.

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Digital Elite Camp 2019 Recap: Takeaways from Every Speaker

ConversionXL

Key Messaging: define the core messages and unique value proposition that you’ll communicate across every asset and channel. Create Assets: align your assets and channels to the stage of the buyer’s journey. Set targets: metrics to tackle the overarching goal for your product lifecycle. Launch: set the campaign live.

Agile 90
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Startup Resources

www.vccafe.com

IP Location Tools. customer retention, churn reduction, lifetime value. free, distributed source code control management system. Lodestone Innovation Partners (IP) Ltd are spin-out specialists. “My IP” – produced by the UK Intellectual Property Office. Xtranormal. Presentation tools. Login System.