Channel Distribution Portfolio SEO 
Both Sides of the Table
JULY 14, 2010
They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. what is the best channel to reach these people? -
Occam's Razor
OCTOBER 21, 2013
This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.
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Occam's Razor
JANUARY 2, 2013
Like everything in life, you want a balanced portfolio (left). Multi-channel attribution was the flavor of the month for every month in 2012. Conversions > Multi-Channel Funnels > Assisted Conversions. If email assists, can we understand its order in the conversion process and which channel it most assists?
David Teten
JANUARY 11, 2020
High-potential prospective employees of portfolio companies. Executives of large companies which may acquire or become clients of our portfolio companies. I’ve thought about using a tool to increase distribution/viewership of my past blog posts by drip marketing them, but haven’t signed up yet. Distributing content.
ConversionXL
MARCH 19, 2020
When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Use that intelligence to inform product portfolio and investment choices.”. This means more people behind a screen, which means more opportunity across distribution channels.
Lightspeed Venture Partners
DECEMBER 14, 2012
I recently had the privilege of assembling an all-star group of media executives in Beverly Hills to discuss the challenges they face in distributing, monetizing and delivering their video content. In aggregate, the various revenue streams would continue to support the creation and distribution of high production value content.
Both Sides of the Table
APRIL 23, 2011
Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. An example is Metacafe, a Highland Capital portfolio company. It has become a short form premium destination that is verticalizing content in category channels. Startup after Iron Planet? (6:00 6:00 – 7:30).
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