Channel eCommerce PPC Viral 
YoungUpstarts
NOVEMBER 6, 2019
With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. In order to match the best Digital Marketing Channel Mix to your business objectives, it is important to have a good understanding of each of the channels available, how they work, and how to best leverage them.
ConversionXL
MAY 19, 2016
Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. Or all of their touch points.
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ConversionXL
APRIL 14, 2016
Given speed’s prominence, it’s no wonder that Capital One’s ecommerce platform Spark Pay identified “loading time” as the number one thing we can learn from the ecommerce giants: It may not be the most glamorous facet of selling online, but it’s clearly one of the most important. Attention and desire speak to the heart.
Duct Tape Marketing
MAY 4, 2016
I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation.
Occam's Razor
APRIL 29, 2013
If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " This quarter the goal of our PPC campaign is to get that to $2. " You should measure if over a long period of time you are able to increase the lifetime value of PPC acquired customers. " Right-time.
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