Channel Engineer PR White Paper 
Steve Blank
MARCH 15, 2017
The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR.
Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for PR. Two paragraphs, Five bullets. It didn’t take more.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Steve Blank
APRIL 2, 2009
Since no benchmarks existed, we enlisted our engineering department in a serious software development effort and wrote our own. Our first thought was to spread the news ourselves, perhaps in a press release or a “white paper,” (remember this was pre-Internet.) Theoretically, that’s why I hired them.
Steve Blank
OCTOBER 7, 2010
I was getting feedback from customers, and I’d pass on every list of what customers wanted to engineering and tell them that’s the features our customers needed. There was no doubt my boss was a jerk, but unlike the other time I got my butt kicked , I didn’t immediately understand the point. I was a great marketer.
Duct Tape Marketing
OCTOBER 17, 2018
Are they doing search engine advertising? Companies who say “We’ve got 9000 emails, 20,000 emails more than that and you say, “How often do you email them” And they say, “Oh, at the holidays” And yet email marketing … you look at almost any survey of marketers about their most effective channels.
David Teten
DECEMBER 12, 2017
In his white paper How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood , PEVCTECH.com founder David Teten explored how private equity and venture capital investors are trying to automate more of their job. The most frequently used channel to research people is unsurprisingly Linkedin , followed by Twitter.
Cracking the Code
OCTOBER 10, 2008
If you are interested in learning more about the Bessemer 10 Laws of SaaS, you can listen to the webminar we did earlier this week with Salesforce by clicking on the picture below: You can also download the full white paper on the SaaS section of the Bessemer website or browse quickly through the slides on slidehsare. at 11:09 AM.
Expert insights. Personalized for you.
310 
Let's personalize your content