Channel Green Portfolio SEO 
The Startup Magazine
OCTOBER 4, 2023
It involves identifying your target audience, choosing the right media channels to reach them, and creating messaging that resonates with their needs and motivations. It’s beneficial to include both traditional methods like radio ads or billboards and digital means like SEO, social media promotion in your campaigns.
Hearpreneur
FEBRUARY 13, 2022
Omni-channel messaging will become even more crucial as more organizations adopt this strategy, especially during a pandemic. Rather than depending just on SEO, marketers will need to optimize picture sitemaps and employ descriptive filenames for photos that are identified by search engines. Photo Crediy: James Green.
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Occam's Razor
MARCH 23, 2021
Product/regions/channels. You can imagine that excellence in the orange (Smart Start) and blue (Smart Execution) clusters means there is more green coming out of our green cluster (Smart Lessons) than red (bad news). How does the portfolio of all our activities – owned, earned, paid media, promotions etc.
Occam's Razor
AUGUST 9, 2016
SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Jump-Start Your Learning. … A little better.
ConversionXL
MARCH 19, 2020
When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., Use that intelligence to inform product portfolio and investment choices.”. This means more people behind a screen, which means more opportunity across distribution channels.
Occam's Razor
JULY 22, 2013
Identify gaps in our content/engagement/channel strategy on the web, 2. If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). If I'm doing SEO for keyword cluster xyz, what am I really solving for? ADD TO BAG. Outstanding.
Occam's Razor
NOVEMBER 18, 2014
At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! I've used Sunbursts to do the same with keyword portfolios. What would you like to plot? Makes me mad.
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