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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

You’d think conversion optimization and SEO should play together nicely, right? You get more traffic, more conversions, more money – in an endless hockey stick shaped cycle. You get more traffic, more conversions, more money – in an endless hockey stick shaped cycle. CRO and SEO: The Perfect Couple?

SEO 48
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The #1 thing successful founders think about for their next startups

Hippoland

Forget about traction and hockey stick growth. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. So you will likely get outspent on any paid marketing channel you may use to drive traffic to you at scale if there are other people trying to drive traffic to the same property.

Founder 48
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The #1 thing successful founders think about for their next startups

Hippoland

Forget about traction and hockey stick growth. For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. So you will likely get outspent on any paid marketing channel you may use to drive traffic to you at scale if there are other people trying to drive traffic to the same property.

Founder 48
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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

Go beyond standard sources of voice of customer data ; better options are: Interview founders (the original “customers”); Thank-you page surveys; Usertesting.com; Mine sales calls; Mine support tickets; Mine Facebook comments ; Mine online reviews. Or absolutely awful? Have the interview on video and record it (with permission).