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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics? Test different channels. ABM isn’t a quick and easy win.

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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

Treat Googlebot just like any other user and don’t hard-code our user-agent or IP address.”. You know all about vanity metrics , and how you shouldn’t be obsessed with them. You can usually tell this is the case when your SEO traffic converts well below other acquisition channels. Traffic Without Conversions is Worthless.

SEO 48
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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

So if Direct traffic is so important and often the metrics show very positive results then why don't we all obsess about it a lot more? We use redirects / vanity urls in our multi-channel campaigns , in our display or search campaigns or even just for the heck of it. The Problem: Unfortunately. That is not an issue.

Analytics 122
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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. "

Metrics 166
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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.