ConversionXL

FEBRUARY 3, 2022

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Some of those channels might include: Acquisition.

Marketing 115

Marketing Framework Metrics Channel 115

YoungUpstarts

AUGUST 18, 2020

In case you do not know what digital marketing is, it is a broad term that encompasses all the marketing channels and methods used to promote a company with the aim of getting more traffic and, implicitly, more customers. Lead generation. Everyone can make a name for themselves, regardless of the scale. Email marketing.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

Startup Professionals Musings

MARCH 16, 2014

These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Generate leads for your product.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

JANUARY 17, 2013

These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Generate leads for your product.

Marketing 265

Marketing Viral SEM Startup 265

Occam's Razor

JULY 1, 2008

While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site? The effort you invest in measuring offline impact will finally help your company understand how valuable the online channel is (or not!).

Analytics 116

Analytics Conversion Campaign Redemption 116

Startup Professionals Musings

DECEMBER 7, 2010

These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Generate leads for your product.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

These founders need a reality check on what recognized brand names have spent to reach that threshold, and how long it is likely to take. Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Generate leads for your product.

Marketing 146

Marketing SEM Viral Social Media 146