Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for the Product Marketing group. Two paragraphs, Five bullets.

Silicon Valley 266

Silicon Valley Technical Review RSS PR 266

Duct Tape Marketing

SEPTEMBER 8, 2017

They forget about users on the other side of the screen, willing to communicate to people rather than brands and products names. Link product to a high-involvement issue. Information market leadership. So build relations with humans and don’t throw information blocks into a faceless audience. Engagement rate growth.

Conversion 55

Conversion Advertising Audience Social Media 55

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. I believe it has to do with choosing the wrong success metrics.

Framework 163

Framework Marketing Metrics Audience 163