Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for the Product Marketing group. Two paragraphs, Five bullets.

Silicon Valley 263

Silicon Valley Technical Review RSS PR 263

Duct Tape Marketing

SEPTEMBER 8, 2017

They forget about users on the other side of the screen, willing to communicate to people rather than brands and products names. Link product to a high-involvement issue. Information market leadership. So build relations with humans and don’t throw information blocks into a faceless audience. Engagement rate growth.

Conversion 57

Conversion Advertising Audience Social Media 57

crowdSPRING Blog

JANUARY 26, 2010

A Brand Should Have A Good Name and Logo. A strong company (or product) name is easily recognizable and is important to good branding. Consumers will decide whether your brand stands for something – and it’s even more important today to be authentic and engage consumers across all channels and mediums.

Naming 123

Naming Social Media Advertising Small Business 123

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 Finally, we want to know if some of these marketing channels (Display, PPC, YT, Email, etc.)

Framework 163

Framework Marketing Metrics Audience 163