Channel Lean Naming SEM 
ConversionXL
FEBRUARY 3, 2022
This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. New channels. New customer segments. Partnerships.
Startup Lessons Learned
NOVEMBER 7, 2008
So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name. It doesnt have to be the worlds catchiest name, just pick something reasonably descriptive. If youre concerned about sullying your eventual brand name, dont use your "really good" name, pick a code name.
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Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?
Startup Lessons Learned
SEPTEMBER 7, 2008
One major theory that has influenced the way I think about processes comes from Lean Manufacturing , where they use these same techniques to build cars. Names have, of course, been changed to protect the innocent: Hope youre well; I thought Id relay a recent experience and thank you. The Lean Startup Intensive is tomorrow at Web 2.0.
Steve Blank
DECEMBER 7, 2010
If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. Deliverable for Jan 18 th : Find a name for your team. How does it differ on the web versus other channels? Direct channels, indirect channels, OEM.
ConversionXL
FEBRUARY 3, 2022
You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. Growth marketing borrows a concept from the lean startup methodology. Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. What is growth marketing?
crowdSPRING Blog
AUGUST 17, 2011
A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). A few things to consider as you set up your site: You’ll need to choose a domain name (URL) for your website. You’ll also need to find a host.
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