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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. For example, our goal could be: Create demand for our products and drive it into our sales channel. Founders ask me all the time whether they should hire a PR agency.

Marketing 310
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. Two paragraphs, Five bullets.

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Who’s Doing the Learning?

Steve Blank

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. The Roominate dollhouse building kits are being sold via their own website and soon, retail channels. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire.

PR 314
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Twitter Link Roundup #111 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Marketing: Facebook advertising for newbies – [link]. Lean Marketing: Facebook advertising for newbies – [link]. Social networking is a very important marketing channel at some startups – [link]. One Strike and You’re Out: In Relationship Era, Bad PR Pitches Will not Be Tolerated – [link].

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30 Money Saving Tips For Your Business

Up and Running

DIY Marketing and PR. Learn everything you can about marketing and public relations for your industry, and make sure you’re putting your best foot forward when you promote and talk about your business. Hiring a PR firm can be very costly, and if you’re passionate and knowledgable, you could be your own spokesperson.

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Who’s Doing the Learning?

Steve Blank

Roominate , one of my favorite Lean LaunchPad teams came out to the ranch last week for a strategy session. The Roominate dollhouse building kits are being sold via their own website and soon, retail channels. They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire.

PR 206
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Twitter Link Roundup #185 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Lean Marketing Tips: Public Speaking – [link]. Creativity still rules, even in old channels like direct mail. The Most Effective Ways to Make It Right When You Screw Up | HBR – [link]. Breaking Down the Methodology Behind Word of Mouth Marketing | by Dan Martell – [link]. Great example – [link].